Since these new restrictions were put into place, many brands have been left confused as to which sounds are okay to use and which ones aren’t, whether these restrictions apply to music in ads as well, and how to make their content trendy without being able to leverage already-popular songs. This was a big change for brands, as many mainstream sounds became unavailable for business use. If this is the first time you’re hearing about them, we’ll catch you up! In May 2020, TikTok launched its Commercial Music Library, a pool of pre-cleared, royalty-free tracks for business accounts to use freely for marketing purposes. If your brand uses TikTok, you’re probably familiar (and maybe even frustrated) with the platform’s restrictions on music usage for business accounts.
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